The Underdog’s Playbook: Strategies for Debate or Interview Success
Successful debating requires a blend of strategic communication, effective rebuttals and emotional connection with the audience. By adopting techniques inspired by Eminem’s rap battles—relatability,...
View ArticlePresidential Debate Offers Valuable Lessons in Presentation Planning
Communicators know that success in any communications activity, even a presidential debate, depends on having a sound strategy to start. You need clear goals and objectives, tactics to support them,...
View ArticlePR Lessons Learned: Tactics and Pivots of the Vance-Walz VP Debate
There is no greater magnification of performance than the race to become the next President (or Vice President) of the United States—and the PR lessons gleaned from political candidates can serve as...
View ArticleMedia Training and Intuit’s Communications Disaster
The Intuit fiasco brings to light four key lessons/pillars for communications professionals when media training company stakeholders: interview preparation, post-interview communications, media...
View ArticleSix PR Lessons From the Presidential Election That Apply to All Practitioners
There are several important lessons from the 2024 Presidential Election that PR people can apply to non-political accounts, from dealing with media to performing research to preparing client talking...
View ArticleNine PR Thought Leadership Strategies From PRNEWS’ Inaugural Event
Industry experts assembled at PRNEWS’ inaugural "PR Thought Leadership Strategies on LinkedIn" event Tuesday afternoon to share best practices and tips for writing posts, becoming a LinkedIn thought...
View ArticleHow to Help your CEO Talk Like a Human
The vast majority of audiences tune out jargon. Nobody wants to hear from a robot. But more often than not, speakers are experts on something, and they really want to nerd out. Here's some steps on how...
View ArticlePR Lessons from Turo’s Crisis Response
Turo, a peer-to-peer car rental platform, faced not one, but two crises during New Year's 2025. The perpetrators of both violent incidents had procured their vehicles from the app. The post PR Lessons...
View ArticleYour CEO Might Not Be Your Best Spokesperson. Here’s Who Journalists Actually...
Data from Edelman’s Trust Barometer shows only 30% of journalists say CEOs are the most credible voice for company information, which means 70% would rather hear from someone else. The post Your CEO...
View ArticleCoach Bill Belichick Is Playing on a New PR Field
In this new life, Bill Belichick no longer has the media control he’s used to, but the outcome—winning—is still possible. The post Coach Bill Belichick Is Playing on a New PR Field appeared first on...
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